Social Media Evaluation
- Proactively Manage Your Social Media Image!
- Monitor Facebook, Twitter and Others in Summary or Detail!
- See Specifically What is Being Said About Your Company!
- Measure Specific Campaigns, Brands or Locations on Social Media Sites!
How often are you being mentioned on Facebook? What percentage of your Tweets are positive, neutral and negative? What specifically is being said about you on social media networks that you don’t know about? How are customer service experiences, both positive and negative, being relayed to the world, ultimately impacting your future sales? Are customers spreading positive halo and word of mouth, or are they unhappy and telling the world about a problem that you could easily fix? Are you simply flying blind into the dark, and have no idea what is being said about your company in social media circles?
What is Social Media Monitoring?
Facebook alone has over 750 million active users. If Facebook’s users were citizen’s of a country, they would make Facebook the 3rd most populous country on the planet, with more than twice as many users than residents in the US alone! The customer postings on Facebook and other social media platforms now reach far too many people in today’s real world to be ignored by America’s most successful businesses.
A seismic change in messaging power occurred with the mainstream use of the Internet, that has been greatly accelerated through social media networks. In the old days, the company mostly controlled the messages and consumer paradigms of its business…in other words, consumers knew what they knew of a business mostly through advertising, and via personal experience.
Now every Internet poster is a world-wide correspondent, reaching potentially hundred of thousands or even millions of people with a message about YOUR company. You need to know what those messages are.
Consumers today research online for hours when looking at purchasing a new car. Negative statements about your dealership’s sales staff, customer service or maintenance can kill a potential sale before your folks even have a chance to pitch.They look for customer postings about restaurants and hotels. Again, negative statements about an indifferent staff, poor quality food or cleanliness issues kills business before the consumer even leaves the house. And many companies are completely unaware of it!
To maintain your reputation, you need to know what your reputation is. The Social Media Monitoring programs of CX Orlando can help you stay on top of what the public is saying about you, can help identify potential reputation threats before they occur and empower you to be aware of and respond to the negative publicity being generated around the social media world about your company.
It can be administered at a high level with summary reporting of percentages of positive, negative and neutral comments being made about your company, or drilled down as low as the actual comments being made. CX Orlando can customize your program by setting the parameters that you wish to follow and measure. This can be done by geographical radius (i.e. all comments made about the brand within a 200 mile of Chicago), of a specific campaign (i.e. “Toyota Try and Buy”) or via other specific parameters. CX Orlando’s research staff can flag only specific comments requested by the company, and forward those on, weeding out all other comments, or do a complete data dump. The program truly is fully customizable!
Social media monitoring is a required tool for virtually every business that values the necessity of understanding and protecting its brand image across town, throughout the country or around the globe. It is used across multiple industries, and be quickly and cost-effectively implemented for any company!
Please contact us today for additional information!